An emphasis on the User Experience is now being mandated at all levels.

The UX Process

The primary goal of the Axis User Experience Design Methodology is to balance the primary UX principles such as navigation, content categorization and understanding of core tasks to fit users’ thought process.  Methods can include any combination of:

  • Interviews
  • Design thinking workshops. The primary goal is to balance the needs of end users with business goals and the context in which the application is being built.
  • Contextual inquiry
  • Focus groups
  • Heuristic analysis
  • Market and competitive research
Axis Value Proposition

UX is not just about pretty visuals or demonstrating cutting edge UI technology.

Axis design teams bring together the people and skills best suited to our client’s unique situation. Combining a user-centric approach with a strong foundation of business and technology expertise, We can guide your company through a thoughtful and well-defined process beginning with requirement definition to implementing a road map of initiatives that will result in a successful user experience.