Axis Customer Engagement Methodology
The Axis methodology employs a continuous user involvement that results in increased rates of acceptance and adoption.
Axis Value Proposition
UX is not about pretty visuals or demonstrating cutting edge UI technology. It is about providing users the ability to do what they came to do and then sending them off to their next task.
Axis Design teams bring together the people and skills best suited to our client’s unique situation. Combining a user-centric approach with a strong foundation of business and technology expertise, We can guide your company through a thoughtful and well-defined process beginning with requirement definition to implementing a road map of initiatives that will result in a successful user experience.
The UX Process
The primary goal of the Axis User Experience Design Methodology is to balance the primary UX principles such as navigation, content categorization and understanding of core tasks to fit users’ thought process. Methods can include any combination of:
- Design thinking workshops. The primary goal is to balance the needs of end users with business goals and the context in which the application is being built.
- Contextual inquiry
- Focus groups
- Heuristic analysis
- Market and competitive research