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For many companies, an emphasis on Customer Experience is now being mandated at the highest levels of Senior Management. A significant component of a Customer Experience program involves the web and application User Experience (UX).

Axis Value Proposition

Axis understands this profound and exciting shift in doing business and has the UX design background to make your initiatives successful. UX is not about pretty visuals or demonstrating cutting edge UI technology. It is about providing users the ability to do what they came to do and then sending them off to their next task.

Our Design teams bring together the people and skills best suited to our client’s unique situation. Combining a user-centric approach with a strong foundation of business and technology expertise, Axis can guide your company through a thoughtful and well-defined process beginning with requirement definition to implementing a road map of initiatives that will result in a successful user experience.

Axis Customer Engagement Methodology

The Axis methodology employs a continuous user involvement that results in increased rates of acceptance and adoption.

The UX Process

The primary goal of the Axis User Experience Design Methodology is to balance the primary UX principles such as navigation, content categorization and understanding of core tasks to fit users’ thought process. Our process ideally involves the user community at the earliest stages of concept. Methods can include any combination of:

  • Interviews
  • Design thinking workshops. The primary goal of the Axis User Experience Design Methodology is to balance the needs of end users with business goals and the context in which the application is being built. Primary UX principles such as navigation, content categorization and understanding of core tasks are designed to fit users’ thought process.
  • Contextual inquiry
  • Focus groups
  • Heuristic analysis
  • Market and competitive research